Global podcasting market is estimated to be valued at USD 32.54 Bn in 2025 and is expected to reach USD 173.49 Bn by 2032.

BURLINGAME, CA, UNITED STATES, November 21, 2025 /EINPresswire.com/ -- Global Podcasting Market is estimated to be valued at USD 32.54 Bn in 2025 and is expected to reach USD 173.49 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 27% from 2025 to 2032. The global podcasting market is witnessing steady growth, fueled by rising demand for on-the-go and personalized audio content. News and political podcasts continue to lead in popularity, reflecting strong audience interest in current events. Interview-based formats also remain a key driver of engagement due to their informative and conversational appeal.

Global Podcasting Market Key Takeaways

Global podcasting market demand is anticipated to increase at a CAGR of 27% from 2025 to 2032.

Based on genre, news & politics segment is slated to dominate the market with a share of 35.0% in 2025.

In terms of format, interviews segment is expected to account for 36.2% of the global podcasting market share in 2025.

North America, with an estimated share of 40.8% in 2025, is likely to retain its market dominance.

Europe is poised to remain a highly lucrative pocket for podcasters and podcasting companies or podcast platforms during the forecast period.

Rising Smartphone and Internet Penetration Fueling Market Growth

Coherent Market Insights’ latest podcasting market analysis highlights major factors driving the industry’s growth. Increasing penetration of smartphones and the internet is one such prominent growth driver.

The number of individuals with smartphones and internet is increasing rapidly in the contemporary digital world. According to the GSMA, over 4.3 billion people globally own a smartphone. This growing access to smartphones and internet is expected to boost growth of the podcasting market.

High smartphone and internet adoption directly expands the potential audience size for podcasts. It makes it easier for people to consume podcast content on the go. Thus, expanding audience base is expected to play a key role in fostering growth of the podcasting market during the forecast period.

Monetization Challenges and Discoverability Issues Limiting Market Growth

Despite a positive growth trajectory, certain factors might slow down global podcasting market growth during the assessment period. These include monetization challenges and discoverability issues.

Many podcasters struggle to generate significant revenue because advertising rates are lower compared to other digital media. Limited options for subscription or premium content restrict earnings for smaller creators.

In addition, it is challenging for new or niche podcasts to reach audiences due to the sheer number of available podcasts. Inadequate recommendation algorithms as well as fragmented platforms make it harder for listeners to find relevant content.

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Growing Interest in On-Demand Audio Content Creating Growth Avenues

The growing consumer preference for on-demand audio content is a key driver behind the rapid expansion of the podcasting market. As people move away from traditional radio and toward flexible, personalized formats that fit into their busy lives, podcasts are uniquely positioned to meet this demand, creating significant growth opportunities for the industry.

Emerging Podcasting Market Trends

Growth in monetization opportunities is expected to boost the podcasting market during the forthcoming period. Revenue channels such as programmatic advertising, premium/paid subscriptions, brand partnerships, and creator-support platforms like Spotify’s creator tools and Apple Podcasts’ paid subscriptions have expanded significantly. These models are enabling podcasters to earn more consistently as well as encouraging more creators and brands to enter the space.

Entry of celebrities, YouTubers, reputable figures, and influencers is improving the global podcasting market value. Their large fan bases help bring millions of new listeners, increase platform visibility, and attract more advertisers. This trend is making podcasting more mainstream and encouraging brands to invest more in the medium. For instance, Osman Faruqi, an award-winning journalist, and Scott Mitchell, in partnership with Acast, recently launched a new independent podcast to tackle the crisis in Australian media.

Video podcasting, especially on YouTube and Spotify, is emerging as one of the fastest-growing sub-segments. It is attracting more creators and advertisers. The rising popularity of video podcasts is expected to support market expansion during the forecast period.

Technological advancements are revolutionizing the podcasting industry. Improvements in streaming tech, AI-based recommendations, editing tools, and podcast analytics are making content creation easier and helping listeners find shows more easily. These innovations are enhancing the overall listening experience and supporting the growth of the podcasting ecosystem. For example, Amazon Music recently added a new feature that uses AI technology to make it easier to explore as well as discover podcasts.

Competitor Insights

Key companies in the podcasting market report include:

com, Inc.
Acast
Alphabet Inc.
Audioboom Group Plc
Automattic Inc.
Apple Inc.
Audacy Inc.
iHeartMedia Inc.
Megaphone LLC
SoundCloud Limited
Spotify AB
Pandora Media, LLC
TuneIn, Inc.
Stitcher
Key Developments

In November 2025, iHeartMedia and TikTok teamed up to launch a first-of-its-kind multiplatform partnership. This collaboration includes the launch of the TikTok Podcast Network as well as a series of live event integrations and a national broadcast and digital radio channel.

In November 2025, the UK Fashion & Textile Association launched a new podcast called Grow Your UK Fashion & Textile Business. This podcast series outlines how the organization provides insights, tools, and inspiration to help build stronger and more resilient businesses. The audio and video series is available on Spotify, YouTube, and Apple Podcasts.

In September 2025, Amazon Web Services (AWS) launched a new podcast called ‘The 3D Podcast: Spatial Computing on AWS.’ The show explores how spatial computing and cloud technology work together.

About Us:

Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries.

Raj Shah
Coherent Market Insights Pvt. Ltd.
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