Organic Produce Market Expands as Consumer Demand Grows

New York, NY – The organic food industry continues to expand as consumer interest in healthier and more sustainable food choices drives increased demand for organic produce, including potatoes and sweet potatoes. Market data indicates that organic food sales in the U.S. surpassed $60 billion in 2023, with fresh produce leading the sector, according to the Organic Trade Association (OTA).

Health and Environmental Concerns Fuel Organic Growth

The shift toward organic food consumption is driven by concerns about pesticide exposure, nutrient content, and environmental sustainability. Organic farming practices prohibit the use of synthetic fertilizers, pesticides, and genetically modified organisms (GMOs), which has led many consumers to perceive organic produce as a safer and more nutritious option.

While research on the nutritional differences between organic and conventionally grown produce remains inconclusive, some studies suggest that organic fruits and vegetables contain higher levels of certain antioxidants and micronutrients. According to the National Institute of Environmental Health Sciences, reducing pesticide exposure—especially for children—has been a key motivation for parents choosing organic food.

Retailers Expand Organic Offerings to Meet Demand

As consumer demand increases, major grocery retailers, including Whole Foods, Sprouts, and Kroger, are expanding their organic produce sections. Organic potatoes and sweet potatoes have been among the fastest-growing segments, with consumers citing concerns over pesticide residues and soil health as key factors influencing their purchasing decisions.

A recent market survey found that only one brand of organic frozen fries, Roots Farm Fresh (https://rootsfarmfresh.com/), is available at select retailers, highlighting a gap in organic frozen food options. While Whole Foods and Sprouts stock organic sweet potatoes, organic frozen potato-based products remain limited.

Regulatory and Market Trends Shape the Future of Organic Produce

Industry analysts predict continued growth in the organic food sector, driven by:

Stricter labeling regulations and increased consumer awareness of food sourcing.

Retailer expansion of organic offerings to meet market demand.

Investment in organic farming practices to support soil health and biodiversity.

With organic food now accounting for nearly 6% of total U.S. food sales, the market is expected to continue expandingas consumers prioritize health-conscious and environmentally friendly food choices. Industry experts anticipate that innovation in organic frozen and packaged products will play a crucial role in meeting evolving consumer expectations in the coming years.

Roots Farm Fresh

77 Sands Street
Brooklyn
New York
11201
United States