Watford Hyper-Local Content Marketing Strategies, SEO Case Study Released

This new case study showcases the work done by the agency in partnership with Moroccan Garden, a shisha lounge in Ilford. They showcase the strategies they used to repair the business’s online presence, eventually lifting them out of obscurity and placing them among the top-ranked businesses in their niche.

To find out more, visit https://cranberrymktg.co.uk/local-small-business-seo-case-study/

As Cranberry Marketing explains, working with Moroccan Garden presented some unique challenges, which they were able to overcome using a flexible digital content strategy. Despite the business’ popularity among local customers, it had not maintained its “Google My Business” profile, nor had it optimised its website to capture search traffic, impairing its visibility.

To fix these issues, the firm implemented a 3-fold plan to build local traffic organically, then capture that traffic using proven strategies.

They began by optimising the GMB profile for Moroccan Garden, ensuring that all information about the business was accurate and consistent, showcasing positive reviews from locals, and uploading a variety of media to boost credibility.

Next, they deployed a localised content strategy, expanding the business’ reach beyond Ilford into surrounding areas using SEO targeting.

Finally, they bolstered these aspects by creating an ongoing posting schedule for the business, designed to maintain a high rank on Google by building relevance and authority over time.

As they report in the case study, this strategy saw great success, boosting digital traffic by a significant margin. Their content campaign even gained the attention of NBA superstar Shaquille O’Neil, who visited the location after searching online for “best shisha lounges in Ilford”.

Now, Moroccan Garden appears at #1 on Google for searches in Ilford and 6 other surrounding towns, amounting to a jump in traffic that exceeds 300%. Furthermore, the business saw over 900 repeat online visitors, suggesting that this boost in traffic will be maintained in the long term, even after the campaign is ended.

A video detailing the success story can be found at https://www.youtube.com/watch?v=5Z0zQKR38rQ

Businesses who wish to develop a similar, hyper-local content strategy in partnership with Cranberry Marketing can contact the business at 44 203 070 3323, or by filling out the form at the link below.

Learn more at https://cranberrymktg.co.uk/

Cranberry Marketing

25 Attenborough court
owen square
Bushey
Hertfordshire
WD19 4FN
United Kingdom