Leveraging Bad Review/Negative Customer Feedback For Businesses: Guide Published

Martech firm Kyrios Systems has published a new guide that aims to show business owners how bad reviews can actually be an asset and how to take advantage of them. As they explained, the current digital landscape values credibility and word-of-mouth marketing now more than ever, which is why they are sharing this guidance now.

To find out more, visit https://kyriossystems.com/post/cultivating-word-of-mouth-marketing

Fake reviews are not as common as they once were following sanctions enacted by Google to slow the deluge, but even so, many customers still harbor a lingering distrust of businesses that appear “too perfect.” According to Kyrios Systems, this is where negative reviews can help with a business’s reputation because they establish credibility and rapport with potential customers.

The company, however, clarified that it is not enough to simply leave up bad reviews—the key is in the response to those reviews on the part of the business. Businesses that show a willingness to correct their mistakes and engage with customers even when their experiences were less than favorable tend to be looked upon in a much better light than those who only reply to good reviews.

Kyrios Systems also clarifies that negative reviews are simply a fact of life when doing business online, and while preventing them in the first place is a preferable strategy, knowing how to deal with them when they do happen is equally important. In fact, they say, a customer is 17 times more likely to leave a review if their experience was negative.

These factors highlight the importance of review monitoring and the development of a systematic approach for handling reviews, Kyrios Systems explained in its guide. Because of this, the company offered strategies not only to cope with negative reviews emotionally but also to develop business strategies around them so that they work more effectively as tools to build word-of-mouth awareness.

Kyrios Systems’s platform offers a number of automated review monitoring features, including the ability to automatically reply to negative reviews, to take corrective actions. The system can also contact customers who report a bad experience after a sale before they can leave a review in the first place, a key feature of their automation suite.

As an all-in-one business management solution, it includes a range of other features designed to streamline the customer relationship management experience, from the consolidation of communications to the creation of automated customer profiles on the CRM system.

For more information about the Kyrios platform, or to read the full guide today, interested parties should visit https://kyriossystems.com/post/cultivating-word-of-mouth-marketing

Kyrios Systems

1236 Blue Ridge Blvd
Hoover
AL
35226
United States