Clipper Ship Marketing has introduced a unique ‘done-for-you’ content marketing solution designed to boost the online profile of professional services organisations across Australia. The agency works with a team of professional writers to develop high-quality campaigns that it publishes across a network of more than 300 high-traffic websites.

Sales and leadership training companies, IT service providers, and dentists are among some of the businesses that Clipper Ship Marketing had in mind when the new content marketing solution was created. The agency’s goal is to boost the organic search visibility and reputation of such companies by publishing high-quality pieces on well-known multimedia platforms.

“We hand-craft original content that’s then repurposed across several formats, such as videos, slideshows, infographics, and audio ads,” a company representative explained. “We then use an extensive distribution network to reach people wherever they consume content, creating a level of visibility that even Google can’t ignore.”

While the emergence of AI-based content generation systems has made it much easier to produce content at scale, such pieces may not perform well in search rankings. Google has released two major core updates this year, both focused on reducing the amount of low-quality content in search results, and promoting more materials that are “genuinely useful.”

Clipper Ship Marketing explains that the use of professional writers is aimed at meeting Google’s preference for people-first content, while also ensuring that each campaign is interesting and engaging to the target audience. In doing so, the agency’s goal is to promote professional services businesses in a way that builds trust and generates interest.

The new content campaigns are also scalable, with businesses having the option to establish rolling monthly, weekly, or daily releases. Clipper Ship Marketing explains that content is more effective when published regularly, something that is often too time-consuming for smaller companies, and the agency aims to provide an easy-to-access and affordable solution.

“Since starting these content campaigns, we’ve gone from one bed at half capacity to three beds that are almost fully booked, and we’ve taken on two additional therapists to meet the demand,” one client recently stated. “It’s safe to say that this marketing strategy has been a huge success for our business.”

Interested parties can find more information by visiting https://clippership.clientcabin.com/app/info

Clipper Ship Marketing

1709 N Harbor City Blvd
#212
Melbourne
Florida
32935
United States

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