Industry veteran will help clients craft and deliver branded, full-spectrum equipment ?nancing programs

VANCOUVER, BC / ACCESS Newswire / February 9, 2026 / TFS Financial, a leading provider of outsourced equipment ?nancing solutions, today announced the appointment of Jason Cirankewitch as Vice President of Strategic Initiatives. In this role, he will lead e?orts to create and bring to market TFS's advanced ?nancing programs, including white-label ?nance solutions for equipment manufacturers, dealers, marketplaces, and ?nance companies.

Cirankewitch brings to TFS Financial deep experience across the equipment ?nance and core prime lending sectors. He recently served as Assistant Vice President, Capital Markets, with Coast Capital Equipment Finance Ltd., where he focused on structured equipment ?nance and lending solutions. Prior to that, he held several positions in that organization, gaining extensive expertise in equipment ?nance strategy, credit structuring, and relationship management.

In his role at TFS Financial, he will partner directly with manufacturers, dealers, marketplaces, and ?nancial companies to tailor white-label ?nancing solutions that enable clients to o?er branded lending programs without the costs or complexities of building internal ?nance operations. These outsourced solutions allow TFS clients to reduce operational costs and complexity, increase sales conversion, deepen buyer relationships, and unlock new revenue opportunities while maintaining control over the end-to-end customer experience.

"We're delighted to welcome Jason to TFS at a pivotal time of growth and innovation," said Aaron Case, president of TFS Financial. "His deep domain expertise in equipment ?nance makes him the ideal candidate to expand our suite of customized outsourced ?nancing solutions. Jason's experience working across the Travelers Financial ecosystem - including core prime lending and structured ?nance - will be invaluable as we help our clients leverage technology, automation, and business process outsourcing to compete in today's market."

For more information about TFS Financial, visit www.tfs?nancial.com.

About TFS Financial

TFS Financial provides captive ?nance solutions to U.S. and Canadian equipment manufacturers, dealers, resellers, marketplaces, and ?nancial companies looking to enhance sales performance, grow revenue, and improve the buyer experience. TFS Financial is a member of the Travelers Financial Group, which possesses over 40 years of asset-based lending experience. For more information, please visit www.tfs?nancial.com.

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SOURCE: TFS Financial



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