As brands increasingly prioritize Instagram-worthy experiences to drive social media engagement in 2026, Los Angeles-based Flower Gypsies has emerged as the definitive partner for custom branded flower walls that transform product launches, PR events, and corporate activations into shareable moments. The luxury floral design studio specializes in seamlessly integrating company logos, custom signage, product displays, and brand-specific accents directly onto freestanding flower wall structures, delivering complete branded experiences without requiring multiple vendor coordination.
Flower Gypsies' in-house fabrication team creates laser-cut and LED signage customized to exact brand specifications, ensuring design cohesion and premium quality control. This proprietary capability has attracted prestigious clients including Target, Selena Gomez's Rare Beauty, Disney, Bloomingdale's, Capitol Records, Geffen Records, Spotify, Fabletics, Alo Yoga, Kopari Beauty, and Derma E—brands that recognize the value of installations designed to maximize social media visibility and guest engagement.
"Custom branded flower walls serve as stunning step-and-repeat backdrops for PR events, product launches, movie premieres, and corporate photoshoots," explains Gabby LaRussa, founder of Flower Gypsies. "Our walls ensure brands receive maximum visibility through organic social media sharing, with illuminated installations photographing dramatically for Instagram and creating signature moments guests remember and actively promote across their networks."
The company's branded installations feature weighted wooden freestanding bases engineered to support mounted shelving for product displays, illuminated LED logos, laser-cut acrylic signage, and custom decorative accents—all integrated within lush floral designs that honor natural beauty while embracing modern technology. This sophisticated approach positions Flower Gypsies' work at the intersection of artistry and innovation, appealing to both traditional luxury brands and tech-forward companies seeking contemporary design aesthetics.
Industry data confirms the strategic importance of Instagram-worthy brand activations in 2026, with event marketers reporting that experiential installations generate 3-5 times more social media impressions than traditional event décor. Flower Gypsies' branded flower walls capitalize on this trend by creating photogenic focal points that attendees naturally gravitate toward and share, extending brand impact far beyond event duration through digital amplification.
The studio's custom installation portfolio demonstrates versatility across industries and brand aesthetics—from Goop's sophisticated Target collaboration featuring Gwyneth Paltrow to Charlotte Tilbury's signature pink installations, from Ferrari's sleek automotive launches to Ralph Lauren's elegant fragrance campaigns. Each project receives the same meticulous attention to brand color matching, structural engineering for premium venue requirements, and collaborative coordination with event production teams.
Flower Gypsies serves clients throughout California and beyond, with documented installations in Los Angeles, San Francisco, San Diego, Palm Springs, Las Vegas, and Austin during major festivals and corporate events. The company maintains relationships with prestigious venues including Four Seasons Los Angeles, Chateau Marmont, W Hotel Hollywood, The Ritz Carlton, and The London Hotel, ensuring installations meet the rigorous standards of luxury hospitality environments.
For brands planning 2026 product launches, PR events, or corporate activations seeking Instagram-worthy installations with measurable social media impact, Flower Gypsies offers consultation services to transform brand visions into immersive floral experiences. The studio's client portfolio showcases over a decade of celebrity collaborations, Fortune 500 partnerships, and major event installations that have defined luxury floral design standards in Los Angeles and beyond.
About Flower Gypsies
Flower Gypsies is a Los Angeles-based luxury floral design studio established in 2013, specializing in custom installations, branded flower walls, interactive experiences, and permanent floral designs for corporate clients, celebrity events, and high-profile activations. Founded by Gabby LaRussa, the company operates under GML Holdings Corp and features an in-house fabrication team creating custom LED signage, laser-cut accents, and proprietary installation systems. Flower Gypsies serves clients throughout California and beyond, with a distinguished portfolio including Target, Disney, Netflix, Amazon, Microsoft, Toyota, Gwyneth Paltrow, Selena Gomez, and major festivals including Coachella, Rolling Loud, and SXSW. The studio pioneered LED technology integration in luxury floral design, positioning custom branded installations at the forefront of 2026 experiential marketing trends.
