Alex Miranda & Josh Konigsberg: Branding Law Firms for Great Client Experiences
JUPITER, Florida — In Episode 28 of the AGM Attorney Podcast (formerly the Behind the Bench Podcast for Lawyers), host Josh Konigsberg welcomes guest Alex Miranda. As a trusted branding advisor to professional firms nationwide, Alex Miranda helps attorneys and business leaders redefine their message, align their vision, and elevate their market presence. His insights in this episode offer a clear roadmap for law firms ready to refresh their image and reconnect with their purpose.
During this episode, Alex and Josh discuss the following points regarding rebranding for law firms that goes far beyond logos and colors, with a focus on enhancing the brand experience for clients with strategic adjustments to personnel and processes:
True branding starts with the client experience—from the first call to the final handshake.
Marketing attracts attention, but branding converts satisfied clients into long-term advocates.
Rebranding is a strategic reset, not a cosmetic fix, offering law firms a chance to realign mission, culture, and operations. This includes much more than an update of visuals.
Client and employee experience shape brand strength, as a firm’s internal culture and responsiveness define its reputation more than any design element.
Many law firms focus on logos instead of leadership alignment, missing the deeper purpose of a rebrand.
Lawyers can strengthen authority through niche personal branding alongside the firm’s identity.
When done right, a rebrand is a catalyst that sharpens positioning, attracts better-fit clients, and renews firm leadership energy for enhanced growth and focus.
Drawing upon years of experience helping professional service firms rebrand for growth, Alex Miranda reveals how the alignment of client experience, internal culture, and leadership define a firm’s brand far more than its visuals. Rebranding, when done right, can transform both reputation and revenue.
Alex emphasizes the importance of hiring a branding specialist or a company that focuses on branding and rebranding services when undergoing a rebranding process, versus placing this responsibility on a marketing firm that handles various other marketing components like their website.
Alex Miranda identifies that underacknowledged opportunities may be the hidden impetus for a business owner’s branding efforts: “Rebranding is an outward expression of an entrepreneur's internal desires for change. It is an opportunity to look at every single part of a business. ” Alex also notes that branding changes signify a chance to adjust, coordinate, and focus various facets of a business: “Don’t rebrand for vanity—rebrand to realign your vision, inspire your team, and signal a new era for your firm.”
Regarding appearing on the AGM Attorney Podcast, Alex noted, “I love being a part of change. This podcast is a rebranding. I'm excited for the momentum that this is going to build for you and for your practice.”
To hear more insights from Miranda and Konigsberg, watch the full episode below.
About Law Firm Marketing Pros
At Law Firm Marketing Pros, our vision is to help improve the way law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.
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About Alex Miranda
Alex Miranda has specialized in helping entrepreneurs and organizations discover their purpose and align their brand with their mission. With over 20 years of experience, Alex integrates faith with business practices, ensuring every entrepreneurial endeavor is aligned with deeper spiritual objectives. His approach transforms not only how businesses operate but also why they do it, aiming for a legacy that extends beyond profit to impact and purpose.
Alex’s companies and projects include Virtrify, Educational Brands, and DailyGodpreneur.com (blog). His website is alexmiranda22.com.
