Many companies in the concrete coating industry promise durability, but few back it for life. TruGrit Concrete Coatings sets itself apart by offering a Limited Lifetime Residential Warranty through its partnership with Penntek — demonstrating confidence in both materials and craftsmanship. This warranty protects homeowners from fading, yellowing, chipping, peeling, and delamination for as long as they own their home, and even transfers to a new owner within the first year. It is simple to activate and serves as long-term peace of mind rather than a marketing slogan.
TruGrit was founded by two engineers, Austin Webster and Ben Robinson, who believed that concrete coatings could be redesigned from the ground up. Combining mechanical and civil engineering backgrounds, they built a company rooted in precision, innovation, and a commitment to longevity. Their motto, “Embrace the Grit, Shield with Concrete Armor,” reflects both their technical foundation and pride in their craft.
Polyurea plays a major role in why TruGrit can confidently offer lifetime coverage. Unlike epoxy — which is prone to cracking, peeling, discoloration, staining, and rapid wear — polyurea is four times stronger, far more flexible, chemically resistant, and 100% UV stable. Its textured, slip-resistant finish also adds safety while enhancing appearance, making it ideal for garages, patios, and commercial spaces that endure heavy use.
When old epoxy or painted floors fail, TruGrit doesn’t patch them — they start over. The team grinds away failing coatings, repairs the concrete, and installs a Penntek polyurea system engineered to bond deeply and perform under real-world pressure. The result is a surface designed for long-term strength rather than a temporary upgrade.
Homeowners choose TruGrit not only for high-performance products, but also for the experience. The company provides transparent pricing, custom design options, precise installation, and clear communication throughout every project. Registering the warranty within 30 days locks in lifelong protection, reinforcing that TruGrit is built for reliability, trust, and results that stand the test of time.
