The partnership combines Magnite's advanced ad tech with 208 Inc.'s regional expertise to accelerate digital advertising growth across the continent.


SANTA MONICA, CA, October 24, 2025 /24-7PressRelease/ -- 208 Inc., a leading provider of digital media solutions, today announced a new partnership with Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Through this collaboration, 208 Inc. will leverage Magnite's SpringServe ad serving and programmatic technologies to accelerate the growth of advertising and server-side ad insertion (SSAI) across Africa.

Leveraging Magnite's industry-leading technology with 208 Inc.'s extensive regional expertise, local publishers and broadcasters can unlock new revenue opportunities and deliver more relevant, engaging ad experiences to audiences.

208 Inc.'s dedicated sales team, alongside its established network of agencies across the continent, will spearhead direct campaign sales while driving wider adoption of programmatic advertising. Working closely with a growing roster of local publishers, 208 Inc. aims to create a more efficient, transparent, and scalable advertising ecosystem that empowers brands to better connect with African consumers.

"We are advancing the digital advertising landscape in Africa, and working with Magnite represents a major step forward," said Adam Lowe, Partner at 208 Inc. "By combining our regional expertise with Magnite's cutting-edge technology, we can deliver more impactful campaigns for advertisers and greater monetization opportunities for publishers."

Magnite's programmatic tools provide publishers with the ability to manage and optimize their inventory across all screens and formats. Magnite's SpringServe's ad serving technology offers increased control and transparency in video and CTV advertising. Together, they deliver a comprehensive solution to meet the rapidly growing demand for premium video and programmatic advertising in Africa.

About 208 Inc.

208 Inc. helps media companies create, adapt, and deliver content across multiple platforms, making the process simpler, smarter, and more effective. With expertise spanning production, technology, and monetisation, the company supports clients with everything from launching new formats and managing FAST channels to building CTV apps and custom workflows. By combining creativity with technical innovation, 208 Inc. ensures that great stories reach audiences in the right way and deliver lasting value. For more information, visit http://www.208.inc

About Magnite

We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

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