The Beauty Konnect 2025, led by founder Coach Feva (Geneca Goldsby), transformed St. Louis into a hub of creativity and empowerment. Under the theme “Boss Life: Bridging the Gap,” the two-day expo united beauty professionals and featured Tephanie Delaney, Anthony Cherry, Rhonda Marie Alston, and Dutchess of Ink, drawing viral social buzz and rave reviews.

St. Louis, MO - October 22, 2025 - The Beauty Konnect Career Fair & Expo, hosted at District #9 Machinist Hall this past weekend, transformed St. Louis into a hub of creativity, empowerment, and opportunity for beauty professionals nationwide. Under this year’s theme “Boss Life: Bridging the Gap,” the two-day event united stylists, barbers, makeup artists, and entrepreneurs through live demonstrations, education, and community-building sessions.

Among the standout moments was the participation of Tephanie Delaney, celebrity branding agent and founder of Brand Like a Celebrity®, who returned to her hometown to empower audiences with a message on visibility and influence. Delaney’s appearance was one of the weekend’s most celebrated highlights, with clips from her Facebook Live and Instagram Reels garnering major engagement under the hashtag #BeautyKonnectSTL.

Also featured was Anthony Cherry, celebrity stylist, television personality, and proud St. Louis native, whose signature energy led the Midwest Glam Bosses Unite meet-and-greet and style showcase. Cherry’s participation underscored the event’s growing role in positioning St. Louis at the forefront of beauty-driven innovation and cross-industry collaboration.

Rhonda Marie Alston, filmmaker, producer, and beauty-and-wellness advocate, brought a compassion-centered focus to the discussions, leading the Healing Hands in Business panel and urging attendees to align self-care with entrepreneurship — a session that received a standing ovation.

Dutchess of Ink, globally recognized tattoo artist and star of Black Ink Crew, captivated the audience with a keynote on artistry, reinvention, and authenticity. Her presentation quickly went viral across TikTok and YouTube, inspiring a new generation of creatives to pursue purpose alongside passion.

Social Media and Attendee Reactions

The expo’s impact reverberated across social media, where posts and videos captured the event’s blend of energy, connection, and empowerment:

  • “Such an empowering weekend! The connections I made and the knowledge shared were priceless.” — Instagram attendee
  • “The Beauty Konnect is the must-attend event of the year for stylists and salon owners in STL.” — Facebook community post
  • “Watching our community come together like this was a reminder of what’s possible when passion meets purpose.” — Event participant
  • “The energy and love in the room reminded me why I do what I do. The Beauty Konnect truly bridges the gap.” — TikTok comment
  • “Inspiring, uplifting, and full of opportunities — I left motivated and ready to take my beauty career to the next level.” — New stylist on Instagram

Founder’s Reflection and Vision Ahead

Event founder Geneca “Feva” Goldsby praised the guests and attendees, stating, “This weekend wasn’t just about beauty — it was about bridging purpose, professionalism, and power. Every speaker, vendor, and guest reminded us what community looks like in action.”

Following the success of this year’s expo, The Beauty Konnect is already preparing for a larger 2026 return, with expanded programming, new city partnerships, and enhanced professional-development opportunities for beauty entrepreneurs nationwide.

About The Beauty Konnect

The Beauty Konnect is a national platform and expo series dedicated to bridging the gap between beauty professionals, business leaders, and educational institutions. Founded by industry veteran Geneca “Feva” Goldsby, the organization empowers the next generation of stylists, entrepreneurs, and innovators by fostering access, equity, and community within the beauty industry.

Media Contact
Company Name: The Beauty Konnect
Contact Person: Tephanie Delaney
Email: Send Email
Country: United States
Website: thebeautykonnect.com

 

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