SVP of Luxury & Global, Lane Sets the Standard for Innovation, Mentorship, and Market Performance

Atlanta, GA, United States, July 17, 2025 — In Atlanta’s dynamic and ever-evolving real estate market, few leaders have made a more lasting impression than Lori Lane. As President of the New Homes Division and Senior Vice President of Luxury and Global for Berkshire Hathaway HomeServices Georgia Properties, Lane has helped shape the landscape of new construction and luxury marketing across the Atlanta Metro Area. Her recent recognition as a 2025 Power Player by Modern Luxury’s The Atlantan Magazine underscores a career defined by vision, collaboration, and results.

Throughout her tenure, Lane has led with both strategy and heart—balancing innovation with hands-on leadership. Under her guidance, the New Homes Division achieved record-breaking sales in 2024, supported by a high-performing team widely regarded as one of the best in the industry. Her work spans every corner of the business, from on-the-ground planning with builders to leading some of Georgia’s most successful community launches.

Lane has an incredible ability to bring people together around a shared vision, whether she’s mentoring a new agent or working with developers on a large-scale project, she brings a level of insight and commitment that sets the tone for everyone involved.

Lane’s award-winning marketing leadership has also helped redefine luxury real estate in Georgia. Since the launch of the Black and White campaign in 2015, her Luxury Collection team has seen a 402% increase in total sales volume and a 448% rise in luxury units sold—proof that strategy and creativity can drive measurable success when aligned with the right people.

While Lane is known for embracing forward-thinking technology, including early adoption of AI tools in marketing, her approach remains rooted in relationship-building and trust. From AI-enhanced video renderings to tailored content creation, her team continues to innovate in ways that keep the human experience at the center.

“Technology is a tool,” Lane often notes, “but real estate will always be about people—understanding their needs, earning their trust, and delivering on promises.”

Colleagues and peers frequently point to her leadership style as collaborative, empowering, and deeply invested in the success of others. Mentorship plays a central role in her work, with a focus on helping agents, marketers, and managers discover and elevate their strengths. Her leadership, she emphasizes, is never about standing alone at the top—it’s about rising together.

As for what defines true influence in real estate, Lane keeps it simple: delivering value, being consistent, and helping shape the future of the communities served.

Power, as she sees it, isn’t about accolades or titles. “It’s about showing up, doing the work, and making a difference—one relationship, one home, and one opportunity at a time.”

Contact Info:

Name: Lori Lane

Organization: Berkshire Hathaway HomeServices Georgia Properties

Address: 3744 Roswell Rd NE, Atlanta Georgia 30342

Contact Info:
Name: Lori Lane
Email: Send Email
Organization: Berkshire Hathaway HomeServices Georgia Properties
Address: 3744 Roswell Rd NE, Atlanta Georgia 30342
Phone: (404) 801-7180
Website: https://lorilanerealestate.com

Release ID: 89164809

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